"STILL AVOIDING VIDEO?"
Let's make it easy for you.
- Here’s how to start now
without the nerves
and the hassle!
I'm Jim Pirrie. I'm a business coach and consultant, and I specialise in Marketing for small and owner-managed businesses.
In short, I help Coaches, Consultants, Trainers and Therapists increase their perceived value in their market, and create profitable new revenue opportunities.
Opportunities that build on your existing services and client base. Opportunities that can transform the scale and reach of your business.
Opportunities that mean you never again have to worry about being undercut, and no longer feel obliged to discount to win business.
How do I do that?
I run training courses; I do one-to-one mentoring and coaching; and I offer online group coaching. All these things have the same objective: to help you cut through the fog of complexity. To help you see clearly where to focus your marketing efforts. And to help you actually create what you need to make it all work.
Take a look at this guy.
When he stops rowing? Everything stops.
This is like the business owner who is only exchanging time for money.
If that's like you, then you can only put in so many effective hours in your day. Only so many days in your week.
And when you stop working? Everything stops.
You want to grow your business like this?
One option. Work harder.
Now take a look at these guys.
They aren't rowing. They can relax in the secure knowledge that the sails are taking care of business, even while they sleep.
You can have this same feeling in your business, too.
This is what happens when you begin to build systems. That could include marketing systems, and it could include systems that package your skills and expertise, and your hard-won, unique experience and your 'take', into information products.
You can lay off the oars. Let the systems take the strain. Sell your products, not only your time.
Yet you still need to be present - even when it's systemised and automated. And that's where Video starts to pay off.
Shifting from a time-for-money model towards a product-centric model can transform revenues and profits, as well as freeing you from that relentless time-for-money hamster wheel.
You create more options for adding even more real value for the clients you really want to work with in person. You create more opportunities for sales at every stage in your lead-generation cycle, from cold traffic through to your loyal advocates. You create more avenues for negotiation when closing high-ticket sales.
Becoming known as the creator of authoritative, high-quality products helps to establish you as the go-to person in your field locally, nationally and even internationally.
Yet you need the right skills, the right marketing platforms and solid systems underneath it all to put you on the map and make it work.
And the ability to script and create your own video is at the heart of it.
So what to do next?
Well, a prudent first step is always to look at an opportunity to see if it's real. What works for one business might not work for yours.
To that end, I've put together a free training video for you.
In your free training video I guide you through my Client Journey model, and explain more about how you can use video in concert with social media, blogging and email to create a simple and effective marketing platform. Click the blue button to find out more:
So go ahead, click the button and I'll see you on the other side...
Bye for now,
Information Product Creation and Marketing Specialist
PS: In your free training video, here's what you get:
- The new simple 5-stage model that will make easy sense of what to do, for whom, and when...
- The 2 essential ways to engage with new prospects - and how they can seamlessly together...
- 5 reasons why your blog is crucial to your marketing - and how that makes your blogging life so much easier...
- The 3 controversial secret truths about social media - and how you can them to get better results for less effort...
..and of course I'll explain along the way how (and why) video-based content is at the heart of so much of it, and why it's so important that you grasp the video opportunity sooner rather than later...
UPCOMING LIVE TRAININGS...
What people like you are saying...
"I wanted to include video in my marketing mix, but was concerned that my creations would look 'home made' and unprofessional. To avoid this I spent a day with Jim. He showed me the applications and software to use as well as setting them up on my iPhone and laptop. I learnt about lighting, audio and presentation skills. I then had a go to make sure I understood. I'd highly recommend spending a day with Jim to fast track your video skills. His guidance was exactly what I needed, incredibly helpful, worthwhile and lots of fun too."
Strategic Marketing for Small Businesses
"Jim is a superb coach and trainer. His experience and his engaging style matches his proven ability to train others ...at the highest level."
Founder of The London English Language School Limited
"Jim is an outstanding person. He can change individuals' lives for the better and empower them both personally and professionally with what they need to take the next step in the right direction."
COO at Gousto
"It’s not just the way Jim put me at my ease here in the studio, and the excellent setup he’s got here, it’s also the work we did beforehand on getting the message right, and making sure what I was saying to camera was absolutely right and I could deliver it really well. All in all, a thoroughly professional experience and absolutely one I would recommend to anybody…"
Andrew Horder Business and Executive Coaching
"What Jim offers is invaluable and I have to say it’s one of the best decisions I’ve ever made. It wasn’t just a matter of telling him what I wanted to say, he put a lot of effort into helping me get the best results. He’s a great teacher – extremely patient! – and I’m delighted with the end result. It’s been money well spent – priceless, if I’m honest with you – and I would highly recommend him."