About Jim Pirrie.


Jim is a business coach, trainer, consultant, writer and publisher based in Sussex, England.

He has a wide experience in both corporate and small businesses, and now works mainly with owner-managed service businesses to improve the effectiveness of their marketing, product planning and product creation.

Since 2001, Jim has been running his own coaching and training business, with clients including:

  • Ofcom
  • PriceWaterhouseCoopers
  • Linklaters
  • Mouchel
  • TalkTalk Business
  • KPMG
  • Kantar Health

Prior to 2001, Jim worked in Marketing and Product Development in a number of technology-based service companies, including Virgin Media and Cable and Wireless.

The early part of his career was spent in the aerospace industry, which included helicopter ergonomics and airframe structural dynamics at the Royal Aircraft Establishment (RAE) Farnborough, and advanced night-vision systems with Thorn-EMI Electronics.

Jim has a 2.1 in Engineering from the University of Southampton, and an MBA from Cranfield School of Management.

On leaving corporate life in 2001 to set up his training and coaching consultancy, Jim invested heavily in his own personal and professional development.

As the platform for his coaching practice, Jim became an NLP Master Practitioner and a Certified NLP Coach. Jim has been a member of the International Coach Federation since 2003.

To support his training practice, Jim became a Certified NLP Trainer at the NLP University, Santa Cruz, studying with Robert Dilts and Judith DeLozier. He also studied Group Dynamics with Michael Grinder.

He is a keen advocate of highly interactive, experiential face-to-face training and studied Accelerated Learning to help ensure his trainings are the most engaging and effective learning experiences he can create.

As the training practice started to grow, Jim became aware of some issues with his voice, so to address that he studied Drama and Performance at a London drama school, as well as voice work with Olivia Olson, a leading international voice coach.

As an engineer, and with a background in complex technology services, Jim became aware of a number of niche areas where the operational requirements of the small, owner-managed business are not well served, where the software platforms available are either over-simplified or over-complicated.

To help resolve this issue for his clients, Jim set up a software business with talented software engineer Peter Bowyer, and the company offers a number of specialist software tools designed to simplify specific aspects of small-business marketing operations.


For the past few years, Jim has been working in the software development and video production space, at the expense of his training and coaching practice.

At the time of writing (May 2019), following a period of enforced reflection doe to illness in January and February, he is re-focusing his energies on the work he loves best, which is why this website is something of a work-in-progress...

If you have any questions please drop me an email: jim@jimpirrie.com.

Or if you prefer, please feel free to schedule a 15-minute call: click here to schedule a time to speak



A quick note...


It's not easy writing about yourself in the first person! Much easier to do it in the third person where you can be a bit more dispassionate, so that's what I've done here.

If you want to set up a call to explore how we might work together, then click here to schedule a time to speak



Jim Pirrie BSc(hons) MBA

Desk: +44(0)20 3397 4407

Email: jim@jimpirrie.com




click here to schedule a call