Posted by Jim Pirrie
We’re trying to build a bridge: we have one foot in the world of story and one foot in the world of business. We ourselves might be able to see the importance of storytelling in business, but how can we communicate that to a hard-nosed business community?
Posted by Jim Pirrie
I quoted from CIPD research the other day: “Allowing people the opportunity to feed their views upwards is the single most important driver of engagement”: Simply ‘allowing the opportunity’ is not enough and it lets managers and leaders off the hook...
Posted by Jim Pirrie
It's the easiest thing in the world to make communication in business utterly forgettable (some people have a real talent for it) and even annoying. The craft of storymaking and the art of the storyteller can help you be relevant and engaging... but how?
Posted by Jim Pirrie
Some years ago I said to a friend of mine that storytelling in business was an important art. His reaction was to ask "what’s the point of that then?" A bit flummoxed by that, I’m not sure I gave a very convincing answer! Time to put that right, then…
